Kalaro

About:
Kalaro Holdings Pte Ltd is a Singapore-based software company that developed the "Kalaro" esports super app, a comprehensive platform for gamers, content creators, tournament organizers, and brands to connect, compete, and monetize their involvement in the esports industry.

Goals:
To design an intuitive interface that enhances user engagement, streamlines event management, and promotes community building
Increase user engagement
Simplify tournament registration and management
Foster a vibrant community
Ensure mobile and desktop responsiveness

Client Brief:
Develop a platform that caters to esports fans, players, and organizers.

Research Phase
Stakeholder Interviews
Conduct interviews with Kalaro’s founders, marketing team, and potential users.
Key questions:
What are the main pain points?
What features are most valuable?
How do users currently discover and participate in esports events?

User Surveys & Interviews
Gather insights on:
Preferred features
Pain points with existing platforms
Aesthetic preferences

Insights & Findings
Users want a clean, intuitive interface with quick access to live scores and upcoming tournaments.
Organizers need easy-to-use tools for registration, brackets, and results.
Mobile usability is critical, as many users access via smartphones.
Visuals should reflect esports culture: dynamic, energetic, modern.

User Testing & Feedback
Conduct usability testing with target users:
Observe navigation
Collect feedback on layout and feature accessibility
Iterate on designs based on feedback.

Visual Design
Develop a vibrant, gaming-inspired visual style.
Use bold colors, dynamic imagery, and esports-themed iconography.
Ensure accessibility standards are met.

Final Delivery & Implementation
Collaborate with developers for smooth implementation.
Provide style guides, UI kits, and annotations.
Plan for ongoing user feedback and iterative improvements.